01 Enabling Investors to Align their Dollars with their Values
To some, every dollar spent is a vote. When it comes to investments, socially conscious consumers want to make sure that their money is aligned with their values while making a return. We designed a pioneering impact investing platform to help them do this.
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02 Enhancing Global Brand Resonance for a Unicorn Retail Platform
As companies grow and scale, they can find that their original brand strategy needs to grow and evolve, too. I led a global research study to understand the key mindsets and perceptions of the core customers to inform the next iteration of the brand.
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03 Transforming Fitness Rewards Into Financial Wellness
The financial world is set up to help people accumulate assets during their life but how should they think about the decumulation phase? We developed a smart way to ensure that retirees make the most of their hard earned savings in their post-working years.
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04 Deepening Empathy and Driving Growth for a Fintech Startup READ MORE
